SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Introduction to marketing : theory and practice (Record no. 79698)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00510nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240925b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780195672626 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | E |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palmer, Adrian |
| 245 ## - TITLE STATEMENT | |
| Title | Introduction to marketing : theory and practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | US |
| Name of publisher, distributor, etc | Oxford University Press Inc |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 645 |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | PG |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | MARKETING |
| -- | Commerce and Management |
| -- | consumer behaviour |
| -- | Management Studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 999 ## - | |
| -- | 79698 |
| -- | 79698 |
| Withdrawn status | Lost status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Source of acquisition | Cost, normal purchase price | Piece designation (barcode) | Cost, replacement price | Nonpublic note (lost item payment) | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 26/06/2022 | Distance edu. dept. | 350.00 | 086773 | 350.00 | Complimentary/Commerce & Mgt | Book |