The new marketing manifesto : the 12 rules for building successful brandsin the 21 st century

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Publication details: Texere, London 2000Description: xviii, 254ISBN:

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Item type	Current library	Call number	Status	Barcode
Book	SNDT Juhu	658.827 Gra (Browse shelf(Opens below))	Available	053297

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Previous	658.827 Dra Brands in the balance : meeting the challenges to commercial identity	658.827 Gel Global brand strategy unlocking brand potential across countries, cultures & markets	658.827 Gil Brand warriors: corporate leader share their winning strategies	658.827 Gra The new marketing manifesto : the 12 rules for building successful brandsin the 21 st century	658.827 Hai Brand failures : the truth about the 100 biggest branding mistakes of all time	658.827 Har Harvard business review on brand management	658.827 Ind Beyond branding : how the new values of transparency and integrity are changing the world of brands	Next

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