SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
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Managing new products : using the maptm system to accelerate growth
Publication details: Viva Books Pvt Ltd, New Delhi 2002Edition: 3rd edDescription: xxi,274pISBN:- 81-7649-248-5
- 659.1 Kuc
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Book | SNDT Juhu | 659.1 Kuc (Browse shelf(Opens below)) | Available | 050651 |
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| 659.1 Kap Advertising : new concepts | 659.1 Kaz/Bat Advertising & sales promotion | 659.1 Kaz/Bat Advertising & sales promotion | 659.1 Kuc Managing new products : using the maptm system to accelerate growth | 659.1/Kum/Kri Advertising brands and consumer behaviour : the Indian context | 659.1 Lei Social communication in advertising | 659.1 Mal Advertising - how to write the kind that works |
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