APA
Keith K Cox and Ben M Enis, . (1972). The Marketing research process : a managerial approach to purchasing relevant information for decision making. Goodyear, California: .
Chicago
Keith K Cox and Ben M Enis, . 1972. The Marketing research process : a managerial approach to purchasing relevant information for decision making. Goodyear, California: .
Harvard
Keith K Cox and Ben M Enis, . (1972). The Marketing research process : a managerial approach to purchasing relevant information for decision making. Goodyear, California: .
MLA
Keith K Cox and Ben M Enis, . The Marketing research process : a managerial approach to purchasing relevant information for decision making. Goodyear, California: . 1972.