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Advertising and the mind of the consumer : what works, what doesn't and why

By:

Max Sutherland and Alice K sylester

Publication details: Allen & Unwin, Australia 2004Edition: 2nd edDescription: xv,326pISBN:

1-86508-231-7

Subject(s):

Commerce and Management

DDC classification:

659.1 Sut/Syl

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Item type	Current library	Call number	Status	Barcode
Book	SNDT Juhu	659.1 Sut/Syl (Browse shelf(Opens below))	Available	056320

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Previous	659.1 Spr Ads to icons : how advertising succeeds in a multimedia age	659.1 Sta/ Fab Advertising,promotion,and new media	659.1 Sta/Fab Advertising, promotion, and new media	659.1 Sut/Syl Advertising and the mind of the consumer : what works, what doesn't and why	659.1 Tel Effective advertising understanding when, how, and why advertising works	659.1 Tha Advertising, marketing and sales management	659.1 Tir Advertising 5th ed.	Next

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