SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
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The effective use of market research : how to drive and focus better business decisions
Publication details: Kogan Page, London c1988Edition: 4th edDescription: xiv,226ISBN:- 0-7494-4321-9
- 658.83 Bir
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Book | SNDT Juhu | 658.83 Bir (Browse shelf(Opens below)) | Available | 056325 |
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| 658.83 Ass Consumer behaviour : a strategic approach | 658.83 Ass Consumer behavior and marketing action | 658.83 Ber Marketing research | 658.83 Bir The effective use of market research : how to drive and focus better business decisions | 658.83 Boy Marketing research : text and cases | 658.83 Boy Marketing research | 658.83/Bro Marketing research : customer insights and managerial action 8th ed. |
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