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Brand asset management : driving profitable growth through your brands

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Publication details: Jossey-Bass San Francisco 2000Description: xvi,265Subject(s):

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	SNDT Juhu	658.827 Dav (Browse shelf(Opens below))	Available	081609

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Previous	658.827 Cli/Sim Brands and branding	658.827 Cor Corporate reputation and competitiveness	658.827/D'Ar Brand management strategies luxury and mass markets	658.827 Dav Brand asset management : driving profitable growth through your brands	658.827 Dav/Dun Building the brand-driven business operationalize your brand to drive profitable growth	658.827 Dha Brand management 101	658.827 Dra Brands in the balance : meeting the challenges to commercial identity	Next

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