APA
Philip Kotler & Fernando Tries De Bes, . (2003). Lateral marketing : new techniques for finding breakthrough ideas. New Jersey., John Wiley & Sons: .
Chicago
Philip Kotler & Fernando Tries De Bes, . 2003. Lateral marketing : new techniques for finding breakthrough ideas. New Jersey., John Wiley & Sons: .
Harvard
Philip Kotler & Fernando Tries De Bes, . (2003). Lateral marketing : new techniques for finding breakthrough ideas. New Jersey., John Wiley & Sons: .
MLA
Philip Kotler & Fernando Tries De Bes, . Lateral marketing : new techniques for finding breakthrough ideas. New Jersey., John Wiley & Sons: . 2003.