APA
Mullin R. &. C. J., . (2008). Sales promotion : how to create,implement & integrate campaigns that really work. Kogan page limited, Great Britain: .
Chicago
Mullin Roddy & Cummins Julian, . 2008. Sales promotion : how to create,implement & integrate campaigns that really work. Kogan page limited, Great Britain: .
Harvard
Mullin R. &. C. J., . (2008). Sales promotion : how to create,implement & integrate campaigns that really work. Kogan page limited, Great Britain: .
MLA
Mullin Roddy & Cummins Julian, . Sales promotion : how to create,implement & integrate campaigns that really work. Kogan page limited, Great Britain: . 2008.