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Shifting Consumer Attitudes and Willingness to Pay for Preminum Products- The Case of Unibic Cookies

By: Contributor(s): Subject(s): In: Indian Journal of Marketing India Associated Management Consultants
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Item type Current library Vol info Status Barcode
Journal Article SNDT Juhu Available JP95.1
Journal Article SNDT Juhu Vol 54 No 3 Available JP95

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