Case studies in marketing, advertising and public relations

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Publication details: Heinemann, London 1985Description: viii,224p figsISBN:

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Item type	Current library	Call number	Status	Barcode
Book	SNDT Juhu	658.07 McI (Browse shelf(Opens below))	Available	022271

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Previous	658.07/Kri Management research methodology : integration of principles, methods and techniques	658.07/Kri Management research methodology : integration of principles, methods and techniques	658.07 Kum/Lak Management research Current trends and practices	658.07 McI Case studies in marketing, advertising and public relations	658.07/Ros Management research : applying the principles of business research methods. 2nd ed	658.07 Van Mastering management education : innovations in teaching effectiveness	658.072 Ary/Pal Research methodology in management theory and case studies	Next

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