SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Examining the Factors Influencing eWOM Through Social Networking Sites and the effect of eWOM on Consumers Purchase Intention
Description: 65-82Subject(s): In: Indian Journal of Marketing India Associated Management Consultants| Item type | Current library | Call number | Vol info | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal Article | SNDT Juhu | Available | JP200.4 | |||
| Periodicals | SNDT Juhu | P 658.8/IJM (Browse shelf(Opens below)) | Vol. 54, No. 6 (01/06/2024) | Available | JP200 |
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